👋 Hi I’m Catherine, and I uncover human experiences that drive brands forward.
Philosophy
At the heart of all “good work” is the human experience. Relevancy requires empathy more than ever, as lines between physical and digital worlds become increasingly unclear. Tensions between brand vs. performance or customer experience vs. operational efficiency often drive businesses further away from that which connects them to their audiences.
As people, we all crave connection to story. Narratives that feel sincere, human, authentic. In the work, stories come to life and reach audiences through empathetic strategy, thoughtful design, intentional words, curated art direction.
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Get To Know Me 🍦
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Cross-disciplinary brand and UX projects that require getting to the heart of what users want and need, how they perceive or interact with an experience, and why the work matters to the vision of a brand.
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I once bought a tiny calendar from Japan printed to look and feel like a “kippu” or train ticket as a nostalgic souvenir. That year has since passed and now I have a new tiny calendar from Vietnam. I have found that these small moments of looking away from a screen and seeing these small paper calendars ground me in reality. The passage of time feels slower, and I’ll take that feeling where I find it.
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I enjoy books that explore the human condition with the occasional business or finance book – my go-to genre is Literary Fiction. Here is an archive list of books that I’ve read: View Books