👋 Hi I’m Catherine, and I uncover human experiences that drive brands forward.

 
 

Philosophy

At the heart of all “good work” is the human experience. Relevancy requires empathy more than ever, as lines between physical and digital worlds become increasingly unclear. Tensions between brand vs. performance or customer experience vs. operational efficiency often drive businesses further away from that which connects them to their audiences.

As people, we all crave connection to story. Narratives that feel sincere, human, and authentic. In the work, stories come to life and reach audiences through cross-disciplinary collaboration leading to empathetic strategy, thoughtful design, intentional words, curated art direction, and development.

 
 
 
 
 

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Get To Know Me 🍦

 

  • Projects spanning brand and UX that require cross-disciplinary collaboration and user-centered thinking to uncover and solve for what users truly want and need, how they experience and interact with a brand, and why the work matters to its broader vision.

  • I once bought a tiny calendar from Japan printed to look and feel like a “kippu” or train ticket as a nostalgic souvenir. That year has since passed and now I have a new tiny calendar from Vietnam. I have found that these small moments of looking away from a screen and seeing these small paper calendars ground me in reality. The passage of time feels slower, and I’ll take that feeling where I find it.

  • I enjoy books that explore the human condition with the occasional business or finance book – my go-to genre is Literary Fiction. Here is an archive list of books that I’ve read: View Books

 

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