case studies

ETHA Natural Botanicals had a mission to rebrand and marry two arms of their e-commerce business – education and commerce. We brought together Etha Live Fully x Ethos Natural Medicine and created ETHA Natural Botanicals. Its front page serves to educate, while pointing to the inner shop and product pages for a traditional e-commerce funnel.

The challenge: create a unique brand from the ground up that serviced an undervalued segment in the skincare and beauty segment at the time – men. The result? The first brand to focus on below-the-belt grooming needs, specifically for me. From product development, UI/UX design, web development, and production; we had a hand in it all and are proud of where it evolved to today.

Commissioned to take the University of Virginia’s School of Continuing Education and Professional Studies from an outdated technology backend to a newly branded, modern technology backend. The work included a migration and development of close to 400 internal pages.

From product development, branding, UI/UX design, app design, web development, and media production - we had a hand in every aspect. The result? A women’s direct-to-consumer brand to address signs of aging and stretch marks, coining the term Silicone Fusion Technology.

Joining forces with Shaan Patel, a student who earned a perfect SAT score after mastering the method to study for standardized exams. He created a digital course which was licensed by Kranse Institute. We created a digital brand and helped accelerate the growth of Patel’s course nationwide.

A smart water bottle designed to remind and encourage users to maintain a regular drinking routine while increasing intake. We helped to build their digital strategies to increase sales after rebranding. Reach expanded across health advocates and resulted in a significant increase in sales online.